Often a fresh pair of eyes will see things differently; add strategic thinking, a talent for innovative ideas and a proven marketing track record and that is Brandswitch- Freshthinking.

• Our strength is our experience and our ability to work at all levels to understand and assist with situation analysis.
• We partner the client on the development of brand strategy and a clear & relevant positioning statement.
• We are your “outsourced” marketing department and if required we can work exclusively on a project for a fixed period of time.

Knowing & understanding the Market competition your Brand faces in is vital. How are the competitors’ products positioned? Which segments of the market are being worked and by which competitors? What are the competitors’ strengths and where are their weakness? Where are they vulnerable and where can market opportunities be found?
Most importantly how can your Brand and product or service be clearly different & more relevant to the consumer or client.
Brandswitch brings fresh thinking to the mix to help you take advantage of opportunities and grow the Brand’s franchise by attracting new customers or even switching them from competitors.

Who Are We?

Carole Armstrong- Hooper

Carole Armstrong- Hooper has an international Marketing career that took her as Marketing Director to Europe and Asia. She worked for many years as a Marketing Director in Germany and China and before coming to South Africa, in the UK as Sales & Marketing Director for a new company division. ( Link to marketing week article) In South Africa she entered the Hospitality Sector by owning and running a 5* Boutique Hotel for over 9 years. In this time the historic product offer was redefined, carefully rebranded and successfully marketed to attract additional clients while maintaining the strong and loyal customer base.

Dr. Michael Zipp

Dr. Michael Zipp started as an auditor with KPMG before he joined the multi-national consumer goods company Henkel in Germany. After various positions in Europe and Asia, Michael was appointed in 2002 as Managing Director of Henkel South Africa (HSA) in Johannesburg. At HSA he drove the expansion of the company into Sub-Saharan Africa and successfully completed the introduction of a BEE partner into the business. In 2010 he joined the consulting firm ESA-Meridian in Cape Town as a Managing Partner, specializing in assisting overseas investors with their market entry into South Africa as well as managing projects in the renewable energy sector. In 2015 he was appointed as the CEO of CPOA, a company with almost 70 years of experience in the retirement market and with more than 20 retirement homes and 2.000 residents the leading provider of retirement facilities in Cape Town. At CPOA, Michael was responsible for a major restructuring of the company which included a more decentralized organization and the digitalization of all major business processes. After his retirement in May 2022, Michael joined Brandswitch as a Director.

See Highlands Country House Project