Often a fresh pair of eyes will see things differently; add strategic thinking, a talent for innovative ideas and a proven marketing track record and that is Brandswitch- Freshthinking.
- Our strength is our experience and our ability to work at all levels to understand and assist with situation analysis.
- We partner the client on the development of brand strategy and a clear & relevant positioning statement.
- We are your “outsourced” marketing department and if required we can work exclusively on a project for a fixed period of time.
Knowing & understanding the Market competition your Brand faces in is vital. How are the competitors’ products positioned? Which segments of the market are being worked and by which competitors? What are the competitors’ strengths and where are their weakness? Where are they vulnerable and where can market opportunities be found?
Most importantly how can your Brand and product or service be clearly different & more relevant to the consumer or client.
Brandswitch brings fresh thinking to the mix to help you take advantage of opportunities and grow the Brand’s franchise by attracting new customers or even switching them from competitors.
Who Are We?
Carole Armstrong- Hooper has an international Marketing career that took her as Marketing Director to Europe and Asia. She worked for many years as a Marketing Director in Germany and China and before coming to South Africa, in the UK as Sales & Marketing Director for a new company division. ( Link to marketing week article) In South Africa she entered the Hospitality Sector by owning and running a 5* Boutique Hotel for over 9 years. In this time the historic product offer was redefined, carefully rebranded and successfully marketed to attract additional clients while maintaining the strong and loyal customer base.
See Highlands Country House Project